Bauer Radio has appointed ODD to handle the advertising account for Kiss FM. The dance music station had no incumbent agency, previously using companies on a project-byproject basis. This included ODD which developed the last major campaign for the station in 2006.
The Bauer Radio-owned station is to invest an additional £1 million in Kiss 100 in London this year including being the exclusive radio partner on Thursday and Saturday of the O2 Wireless music festival taking place this July. Steve Parkinson, managing director of Kiss, said: “Kiss has gone through a renaissance in recent times with new programming, new confidence and a new energy which is already a hit with our re-engaged listeners. We wanted an agency that could translate Kiss’ confidence and excitement into innovative new creative.
“ODD showed that they really understand our brand and we are confident they will help us spread the Kiss word still further to attract new listeners and to remind the advertising community that we are uniquely placed to target a huge number of young listeners both in London and across the UK.”