In-Store October 2006
New Look windows style up customers
New Look has launched interactive technology in the windows of three of its key stores, allowing passers-by to see themselves dressed in the fashion retailer’s collections. Ultimate Window Shopping by design agency Odd, transposes shoppers’ faces onto mannequins.
Cameras activate as a customer walks up to the windows. “You align your face in the panel, press the button and are transported to the window, so you can preview the clothes without moving a muscle, says an Odd spokesman. The service is available in Oxford St West, Bluewater and Newcastle’s Metro Centre until 23 October.
New Look has also announced a major expansion of its menswear range over the next 12 months. The retailer will extend the range to 150 stores, from the current 35. “We have responded to requests for a greater and more diverse offer,” says chief executive Phil Wrigley.