4-8. Odd created this iconic new symbol as part of a revamped identity for Kiss FM. According to Odd, “Kiss moved from being a radio brand to and entertainment brand and needed an identity and behaviour to match, reflecting the same confidence as the Nike swoosh or Apple mark.” The logo exists as a static form (4) but also works as an origami promotional style piece (5&6) as well as featuring in TV indents (8) and T-shirts (7). The designer on the project was Stuart Bailey.