Page 1 of 2 http://www.brandrepublic.com/News/784304/Kickers-launches-new-poster-campaign/ Kickers launches new poster campaign by Staff Campaign 15-Feb-08, 10:25 LONDON – Creative agency ODD has launched a new campaign for Kickers footwear. The poster campaign uses a series of paper-legged characters in an attempt to reflect the personality of different types of shoe. ODD, the creative arm of Naked Communications, was appointed by Kickers in October last year. A spokesman for ODD said: “The campaign aims to break the stereotype for the footwear sector and build on the ‘Feel Good’ essence of Kickers.” 19/02/2008 09:43 Kickers launches new poster campaign – Brand Republic News – Brand Republic Credits Creative agency – ODD Creative Direction – Nick Stickland / Simon Glover Art Direction – Richard Stevens / Stuart Bailey Photographer – Jenny Van Sommers Stylist and Prop designer – Adam Dawes