Following Fallon’s award winning commercials ‘Balls’ and ‘Paint’ for Sony BRAVIA, in 2007 they launched their third commercial in the series: ‘Pay-doh’. Along with the continued accolade from its exposure on television and outdoor media, Sony wanted to introduce another layer of communication to accompany its release in a non-traditional way.

ODD were briefed by Lunch Communications to design and build a temporary hospitality and exhibition space that would allow trade, consumers and the public an opportunity to experience the BRAVIA brand in a new and unique way and provide a showcase for exhibiting the newest technology.

Both venues operate as multi-function spaces to be used for BRAVIA purposes, such as dealer events; product launches; meetings/presentations and training sessions; but they are also available throughout the entire period for external bookings.

Along with trade events, to date they have also been the venue for a pilot ‘Later with Jools Holland’ style live music show for Channel 4, a late-night audio visual experience hosted by Gilles Peterson and a private party with guests including Kate Moss, Naomi Campbell and Davina Taylor.

Alongside the interior/exhibition design, ODD also developed a unique identity and mark for The Colour Rooms, accompanied by stationary menus and other collateral within the spaces.